Thursday, April 03, 2008

Not your father's Intuit

It was communicated to me yesterday, by our new CEO that this will definitely not be your father's Intuit.

What does that mean?

We'll have to see. But this is the new logo. I'm thinking I like it.


Kyle said...

The little dots make the t's look like people with their arms out stretched. This creates a break between "in" and "ui" as if to say we have our arms out to prevent you from getting in to our user interface. I am reminded now of the Wizard of Oz saying,"pay no attention to the man behind the curtain." It's risky, but I think the market is looking for another Big Brother figure to protect us from ourselves, and the new inuit may just be getting us into it.

Liam J. said...

The dots on the ts are to make you think of people. You're good at recognizing branding strategies. Good job, Kyle.

Chad said...

I don't know many people whose heads float above their bodies like that.

Maybe they're robots? Yeah, that must be it. Menacing tax robots that seek to control people's personal finances with their eye lazers and iron fists.

Or maybe, just maybe, they're Ts with dots above them.

Liam J. said...

Maybe they're Cylons.

Cliff said...

"This is not your father's Intuit." I hate crap like that. Your response should have been the point out that your father has never been employed by them, and then to kick him in the face.

This reminds me of the corporate jackass who showed up at ATS and spouted the brilliant line "You guys sure turn and burn a lot of planes pretty fast around here." in a very intense voice. It was so goddamn ridiculous that I, and many others, exploded in to uncontrollable laughter. He blushed and left.