Brad Smith is our new CEO.
On the 25
th anniversary of the initial release of Quicken, he gave a State-of-the-Company address where he mentioned the next 25 years, concerns that he has uncovered about our company and strengths that he believes will help us to be competitive in the future.
The new logo I showed you in my previous blogpost was selected to be the new banner, the new armour that Intuit will wear into competition with others in our space. Our goal? To be quick-growing and innovative. Not only to be those things but to be the very representation of those things.
The dots above the Ts are there to represent people because Intuit wants to bring people together, using a community-style platform to bring clients together. They already do this well with Quickbooks, bringing Accountants together with Small Business. They want to take that to the next level.
There are other spaces where Intuit wants to go but it is exciting to see that they have their minds on the future and the best ways for them to compete in the quick-paced, fickle marketplace that’s completely exploded in the past five years.
